Quikcard needed a website refresh that helped current customers access important information and to attract new customers and help them understand what services Quikcard could offer.
Quikcard came to us with a number of goals they wanted to accomplish:
- Help customers understand their products better to help drive package sign ups
- Rank on Google against bigger competitors for their top products (ex. Health Spending Accounts)
- Tell customers about their newly designed mobile app to increase mobile downloads
In order to accomplish these outlined goals, we worked with them on a new website design that focused on improving user experience. We made the site easy to use for current members looking for providers, access to claim forms, and an easy sign in to their member portal. As well as for potential new members, we outlined the various products that Quikcard offers and improved the “Get Started” form to increase new leads. We also made sure to highlight their new mobile app first thing on the page to encourage current members to download as soon as they reached the newly designed site.
The keys to success for their first two goals ultimately came down to content and a comprehensive on-going SEO and digital marketing strategy. Quikcard outlined Health Spending Accounts (HSA’s) as the main focus area to increase business. We started by writing an in-depth page on all things HSA. Our goal was to provide a potential client with all of the answers they could potentially need when researching HSA’s. In addition, we ensured the content was SEO friendly and aligned their digital marketing campaigns to drive traffic to their HSA webpage.
Through this, we were able to get Quikcard on page 1 Google Search results for Health Spending Accounts. On-going, our goal is to continue this strategy with all of their products.