Your Goals. Our Team.
We built this team on purpose. Every member was selected for deep expertise in their field, creating a specialist team designed to execute at a high level.
What Drives Us.
Built to Bless
Our work is a calling. We use our skills to serve others, help businesses grow, and create lasting impact.
Own the Outcome
We take responsibility for the results. No excuses. If something falls short, we fix it and move forward with honesty and clarity.
Serve with Excellence
We hold a high standard for our work. We stay sharp, keep improving, and deliver thoughtful strategy with clean execution.
Based in Edmonton.
YEG Digital was built in Edmonton, and we are proud of that. This city is competitive and built on hard work, and that mindset shaped how we built our company.
While our team now spans across the Americas, our roots are here. We understand this market, the competition, and what customers are actually searching for.
We intentionally built a hand picked team of specialists, each with deep experience in their field. Strategy, design, SEO, and support are handled by experts who know their craft.
From Our Clients.
Real feedback from business owners we work with every day.
Press & Media
Our work and insights have been featured in recognized media publications, including CTV News Edmonton.
Paul Letourneau, CEO of YEG Digital, was interviewed to provide commentary on digital growth and shifting consumer behaviour as local businesses adapt to an increasingly online economy.
We believe digital strategy should be practical, measurable, and grounded in real business outcomes. Independent media interviews reflect that commitment and our ongoing involvement in the Edmonton business community.
Your Goals. Our Team.
We’re based in Edmonton, with team members across the Americas. Every person was hand picked for a specific role and a specific set of skills. We are specialists, not generalists, each bringing years of focused experience to the work we do.
Paul Letourneau
Founder & CEO — Paul has spent 20+ years in web, digital marketing and strategy, and built YEG Digital around a simple idea: businesses deserve a partner who thinks past the launch date. Based in Edmonton, he works closest with clients on the strategy side, where the decisions actually move revenue.
Zach Belland
Director of Web & Brand — With 15+ years across web, digital and strategy plus a project management background, Zach is the reason things ship on time and nothing falls through the cracks. Based in St. Albert, he's the person clients call when they want a straight answer.
Janelle Carriere
SEO Manager — Janelle brings 10+ years in web and SEO, running the search programs that keep our clients ranking in competitive local markets. A Winnipeg native now based in Huatulco, Mexico, she's built her career on doing the unglamorous work that compounds over time.
Jorge Flores
Website Designer — Jorge has been designing websites for 20+ years, long enough to know that clean and usable beats trendy every time. Working from Mexico City, he turns rough ideas and half-finished brand guidelines into sites that convert.
Julio Camarena
Google Ads Manager — Julio has managed Google Ads accounts for 15+ years and treats every budget like it's his own. Based in Mexico City, he spends his days in the details — search terms, bids, landing pages — where wasted spend hides.
Lindsay Montgomery
Content Writer — Lindsay combines 8+ years of content writing with a project management background, so the words land and the deadlines hold. Based in Vancouver, she writes for real customers first and search engines second.
Yana Sorensen
Administrative Support — Yana keeps the operation running with 15+ years of administrative experience behind her, handling the scheduling, billing and follow-ups that make everything else possible. She's based in Vancouver and rarely lets anything sit longer than a day.
Our Story.
I started my marketing career in 2007 in the agency world, working on hundreds of website rebuilds and digital campaigns. The focus was on awards, presentations, and polished narratives. Not always on measurable outcomes.
I moved into the automotive industry and worked my way up to VP of Marketing for Canada One Auto Group, overseeing 70 dealerships, a $20 million advertising budget, and a team of 25. Every dollar had to be tracked and tied to performance. If it could not produce ROI, it did not move forward.
That contrast shaped how I think about marketing.
When my wife and I welcomed our second daughter, I was traveling constantly and knew it was time to build something closer to home. In 2017, I founded YEG Digital to give Edmonton businesses creative strategy with real accountability behind it.
My faith teaches that work is a form of service and that people are not accounts to be managed. That is why we tell clients when something is not working, why we do not sell services a business does not need, and why we would rather lose a deal than overpromise on one.
We built this company to run without an office. Our team spans Canada and the Americas, everyone works remotely, and the systems that keep us accountable to clients are the same ones that let us be present for our families.
Honest strategy. Measurable growth. That has not changed since day one.
~ Paul Letourneau, Founder & CEO
