6 questions you should ask your SEO before hiring them

As a business owner, making informed decisions is crucial when choosing an SEO agency to work with. The success of your online marketing efforts can significantly impact the overall success of your business, so it’s essential to ask the right questions to ensure that you’re making the best choice for your company. This post will outline some of the most important questions to ask an SEO agency before hiring them.


Key takeaways

  • Understand the agency’s approach to SEO and look for red flags like unethical tactics
  • Review examples of the agency’s work and results to get a sense of their capabilities
  • Please pay attention to the metrics the agency uses to measure the success of their campaigns and ensure that they align with your business goals.
  • Consider the agency’s communication style and pricing structure
  • Look for signs that the agency can adapt to changes in the industry and stay up to date with the latest trends in SEO.

SEO Interview Questions

1. What is your approach to SEO?

It’s important to understand the SEO agency’s philosophy and approach to search engine optimization. Do they focus on technical SEO or do they prioritize content marketing? Do they follow best practices set by search engines like Google, or do they use questionable tactics that could result in penalties?

When the agency answers this question, listen for any red flags. If they mention using tactics that could be considered spammy or unethical, it may be best to look for another agency. It’s important to work with an agency that follows best practices and is transparent about its approach.

2. Can you provide examples of your work and results?

Any reputable SEO agency should be able to provide examples of their work and the results they have achieved for their clients. Ask for case studies or testimonials from past clients to understand the agency’s capabilities.

When the agency provides examples of their work, please review them carefully. Look for concrete, measurable results that align with your business goals. If the agency cannot provide examples of their work or the results are underwhelming, it may be a red flag.

3. How do you measure the success of your campaigns?

It’s important to understand how the agency measures the success of its campaigns. Do they use industry-specific metrics, or do they rely on more general metrics like traffic and keyword rankings? Make sure that the metrics they use to align with your business goals.

When the agency answers this question, please pay attention to the specific metrics they mention. If they seem to be using metrics that are not relevant to your business, it may not be a good fit. It’s important to work with an agency that can measure the success of their campaigns in a way that aligns with your business goals.

4. How do you communicate with clients?

Effective communication is crucial for the success of any project. Please find out how the agency communicates with its clients, including how often they provide updates and how they prefer to be contacted.

When the agency answers this question, consider whether their communication style aligns with your preferences. It’s important to work with an agency that is responsive and able to keep you informed about the progress of your campaign.

5. What is your pricing structure?

It’s important to understand the agency’s pricing structure clearly. Do they charge a flat fee or do they bill hourly? Are there any additional fees that may not be initially apparent? Be sure to get a detailed breakdown of their pricing to ensure that unexpected charges do not catch you off guard.

When the agency answers this question, be sure to ask for a detailed breakdown of their pricing. It’s important to understand exactly what you will be paying for and to ensure that there are no hidden fees.

6. How do you handle challenges or changes in the industry?

SEO is an ever-evolving field, and it’s important to work with an agency that can adapt to changes in the industry. Ask the agency how they stay updated with the latest trends and how they handle challenges or changes in the industry.

When the agency answers this question, listen for signs that they are proactive and able to adapt to changes in the industry. It’s important to work with an agency that can stay up to date with the latest trends and best practices in SEO.

Still, looking for more questions? Check out this list of the top 50 questions to ask an SEO agency

Still, looking for more questions? Check out this list of the top 50 questions to ask an SEO agency

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Hiring an SEO agency vs. doing it in-house

While it may be tempting to try and handle your company’s SEO efforts in-house, it’s important to remember that SEO is a complex and constantly evolving field. Working with a skilled and experienced SEO agency can help ensure that your online marketing efforts are practical and aligned with your business goals.

If you’re considering hiring an SEO agency, we encourage you to book a discovery call with our team. During this call, we’ll be happy to answer any questions and provide more information on how we can help your business succeed online. Don’t hesitate to reach out – we’re here to help.

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