Motley Que

Overview

Motley Que is a BBQ Sauce and Rub company that is quickly growing in popularity. The recent winners of “the world’s be BBQ sauce” needed to up their online game and elevate their brand to match the quality of the products they produce. That’s where YEG Digital came in. We worked with the team at MQ to rebrand some of their products to highlight the quality of the products and to build out an eCommerce platform that would help get their products into more BBQ lover’s households.

Goals

Our goals for the Motley Que Website were:

  • Transfer current website to E-Commerce WordPress website
  • Focus design on conversion and mobile optimization
  • Add custom post types for Recipes and add “searchable” functionality
  • Connect to Square POS

Solution

The new Motley Que website was focused on showcasing the company’s products: their seasonings, sauces, and merchandise.

We designed a layout that highlights the delicious products Motley Que makes and facilitates a smooth and easy user experience of online shopping. The product lineup is the core of the business so they all take the front seat. We also integrated a searchable recipe blog, a classes registration section to register for their seasonal BBQ classes, and online ordering for individual consumers as well as wholesalers and retailers.

The refreshed website translates the quality of care Motley Que puts into their products and showcases to customers the high standards of sauces and seasongs that Motley Que is dedicated to.

Results

The refreshed website translates the quality of care Motley Que puts into its products and showcases to customers the high standards of sauces and seasonings that Motley Que is dedicated to.