Cranesmart, like many of our clients, came to us with a website that they couldn’t edit. They needed a website refresh that provided additional information to their clients and also allowed them to manage the back-end of the website to keep content up to date.
Cranesmart came to YEG Digital with two goals:
- Redesign their current website so they could edit and update content once the website was launched
- Create a digital marketing strategy to help grow their business
We worked with the Cranesmart team to redesign their website on the newest WordPress platform. We built comprehensive pages for their products, systems, and applications that allow potential customers to find all of the information they need quickly and efficiently. Post-launch, we walked the Cranesmart team through their easy to manage back end so that moving forward, they were able to make any necessary changes or edits to their website.
After the website launched, we sat down with the Cranesmart team to come up with a digital marketing strategy that would help bring traffic to the new website and ultimately, help them attract new customers to their business. Cranesmart operates all over the world, so our digital marketing strategy started with a focus on local campaigns, with the plan to extend to global campaigns once we gained a good understanding of initial campaign results and performance.
Cranesmart is a perfect example of how putting time, thought, and a bit of capital into your online business can result in increased business. Within one hour of the website launch, Cranesmart had a new client inquiry that paid for their total investment in their new website development. That sounds like success to us!