Edmonton SEO & AI Search Optimization
We help service businesses stand out in Google and AI search with clear SEO work that boosts rankings, trust, and real leads.
SEO That Builds Steady, Repeatable Growth
We help service businesses get found by the right people at the right time — with clean technical work, clear on-page structure, and content shaped for both Google and modern AI search.
SEO-Ready Foundations
Search-Focused Content
Stronger Local Rankings
A Simple, Clear SEO Process
No confusion. No complicated plans. Just a clean, repeatable path to better rankings and better clients.
Fix the Foundation
Your website gets cleaned up and structured the right way so Google and AI tools can read it clearly. Fast load times, clean code, and a setup built for long-term growth.
Optimize What You Already Have
Strengthen Local Signals
Expand Your Content Footprint
Track, Improve, Repeat
Simple reporting, easy updates, and month-over-month improvements. No hype or guesswork — just steady growth driven by clean SEO done right.
What’s Included in Our SEO Services
Our SEO work is built around clean structure, fast websites, trusted signals, and content that shows up where your customers search — in Google, Maps, and modern AI tools. No hacks or tricks — just steady monthly improvements.
Keep your site fast, clean, and easy for Google to crawl. We fix the technical issues that hold rankings back — things like slow load times, messy structure, broken links, and crawl barriers. The goal is simple: make your site load quickly, work smoothly, and give Google a clean path through every page.
What we take care of:
- Site speed tuning and performance cleanup
- Fixing crawl errors, redirects, and broken links
- Improving site structure & page organization
- Mobile performance checks and adjustments
- Core Web Vitals improvements
- Monthly audits to keep everything running fast
Make your pages clear, structured, and easy to rank. We improve the content and structure of your existing pages so Google can understand them better. No keyword stuffing — just clear writing, helpful page layouts, and strong on-page signals that help you show up for the right searches.
What we take care of:
- Updating titles, headings, and page structure
- Improving content clarity and search intent alignment
- Surfer-style on-page improvements (without naming tools)
- Adding/adjusting supporting sections to match ranking pages
- Optimizing images, metadata, and internal signals
- Monthly re-optimization as rankings shift
Help search engines map your site correctly. We build and maintain a clean internal linking structure so Google can understand your services, relationships between pages, and which pages are most important. This helps spread authority across the site and improves rankings.
What we take care of:
- Building strong internal link paths
- Adding contextual links across key pages
- Fixing orphan pages Google can’t find
- Creating “hub” pages and topic clusters
- Monthly link reviews and expansion
Get stronger visibility in your city or service areas. For local businesses, local signals matter. We build and maintain citations, local mentions, and city-specific relevance so your business shows up where your customers live and search.
What we take care of:
- Building and maintaining core citations
- Adding new citations each month
- Cleaning up duplicates and incorrect listings
- Strengthening local NAP consistency
- Improving your relevance for city/region searches
Keep your Google Business Profile active and optimized. Your Google Business Profile is a major ranking factor. We manage it for you so it stays active, helpful, and aligned with what Google wants to see.
What we take care of:
- Weekly GBP updates or posts
- Responding to all reviews
- Updating services, hours, and attributes
- Photo uploads when provided
- Monitoring keyword performance inside GBP
- Monthly improvements based on ranking shifts
Know what’s improving each month — without the noise. We track your rankings, traffic patterns, and local visibility, then send a simple monthly update in Basecamp. No confusing dashboards, no fluff — just clear progress and next steps.
What we take care of:
- Keyword ranking tracking
- Local pack visibility tracking
- Traffic and performance highlights
- Clear monthly summary in Basecamp
- Recommendations for the upcoming month
Optimize your content for Google and AI search. Search is changing fast. We optimize your pages so they show up in both Google and AI platforms like ChatGPT, Claude, Perplexity, and Gemini. That means clearer answers, better structure, and content that modern LLMs can understand.
What we take care of:
- Improving clarity and answer-style content
- Cleaning up wording so AI tools interpret it correctly
- Strengthening semantic structure (topics, entities, etc.)
- Updating pages to match LLM answer formats
- Ensuring your site is easy for AI to learn from
Local Businesses Getting Real SEO Results
See how Edmonton businesses are growing their rankings, traffic, and leads with YEG Digital — through simple, honest SEO work that actually moves the needle.
Tony Stadnichuk Paul has helped guide us through the complicated landscape of managing and driving our web traffic. He's our digital Sherpa... he knows the way. Highly recommended. Memorique Support We had the pleasure of attending a Business Link seminar where Paul was the speaker, and we were immediately impressed by his knowledge and practical approach. After the session, we asked to meet with him one-on-one for some feedback on our website and glad we did! Paul gave us valuable insights on how to improve our site’s visibility on Google and provided clear, actionable suggestions to enhance its overall effectiveness. He was generous with his time, professional and genuinely invested in helping us succeed. Highly recommend Paul to anyone looking to strengthen their online presence! emilie lacerte Professional insight and impressive expertise. Paul walked us through fast and efficient ways to maximize our website impact and drive more sales in just a few steps. Nicole Brooks YEG Digital recently completed the website refresh for our corporate website. From the beginning of the project right through to post-launch, the support and knowledge have been incredible. Our project manager Janelle was (and continues to be) amazing to work with as we have now launched the website and are working to tie up some loose ends. The final product is amazing, and we have received so many compliments on the website design and capabilities. Thank you, Paul & Janelle, for all of your help! Newcomer Centre YEG Digital provides hand-on support for Newcomer Centre's website. With their understanding of the services we provide to the community, YEG Digital helps make adaptations that improve user experience. Amy Thompson YEG Digital has made significant improvements in our online marketing. They helped design and build our new mobile-optimized website for Business Link. Their team is extremely efficient and responsive, helping us with website design, SEO, and teaching us to make website edits on our own. They also provide our monthly hosting services and are very knowledgeable with website tech and digital marketing best practices. Rob Yamada Worked with Paul and his team directly to help optimize our site and improve our SEO. They have gone above and beyond for what I had expected and have provided additional support outside of their contracted responsibilities. Can’t recommend them enough. Will be able to work within your budget to provide recognizable results with full support along the way. Philip Pires I was having some SEO issues with my current provider. I was referred to YEG Digital and talked to Paul. He was able to explain to my that my assumptions were correct and backed it with proof from what he saw. I love the fact he doesn't keep anything hidden and if you choose to work with his company, you have access to the back end of the web site and google ad management. He is correct...If you are looking into a company and they keep the back end stuff secretive, they are hiding something! that is the exact mess the last SEO company was doing to me and cost me tens of thousands of dollars. If the rest of YEG digitals team is half as good as Paul, then this is an exceptional business. God Bless
What You Get With YEG Digital SEO
Clear, honest SEO that boosts your rankings, attracts better clients, and helps your business grow with confidence.
What you get every month
- Technical fixes and on-page optimization
- Local ranking improvements & Google Business optimization
- Content optimization using real search intent
- Monthly improvements tracked in simple Basecamp reports
- AI-aware content shaping for modern LLM search results
What you don't get with us
- “Set-and-forget” SEO that never moves the needle
- Fluff reports or confusing marketing jargon
- Long-term contracts or surprise add-on fees
Let’s build a clean, clear SEO plan that finally works.
Local SEO Built for Growing Businesses
We help service businesses show up in the right local searches — from Google Maps to “near me” keywords. If you serve one city or multiple nearby areas, we build the local signals that help people (and Google) find you first.
- Stronger Google Business Profile visibility
- Better rankings for your service-area keywords
- Local citation building + cleanup
AI-Ready SEO for Modern Search
AI tools like ChatGPT, Google Gemini, and Perplexity now answer customer questions before they ever reach your website. We make sure your business shows up in those AI results — with clear, trusted content that these models can understand and use.
- Content structured so AI models can read it clearly
- Pages rewritten to match real buyer questions + intent
- Local + service signals added so AI tools recognize your brand
Multi-Location SEO That Scales
If you serve more than one city or operate multiple locations, we help you show up in every market you want to grow. From Google Business Profiles to local pages, we make sure each city gets the visibility it deserves.
- Strong Google Business Profiles for each location
- City-specific SEO pages that match local demand
- Local signals that help Google + AI understand each region
SEO Pricing Made Simple
We offer SEO for service businesses at different stages of growth. Most clients start around $1,000–$1,500/month, and our more competitive markets and multi-location clients invest $2,500–$4,000/month, depending on goals, competition, and the amount of ongoing content and optimization needed.
Boost Your Results With Smart Add-Ons
A few targeted upgrades you can bolt onto your monthly SEO to go deeper, move faster, or expand into new areas.
Give your site a smart AI assistant that answers questions, qualifies leads, and captures contact info 24/7. We train an AI chatbot on your website content, services, pricing, and FAQs so it can respond like a helpful team member — not a generic bot. All leads are pushed into your CRM automatically for fast follow-up.
What’s Included:
- AI chatbot trained on your website content
- Lead capture + form routing
- Automated replies for common questions
- “Hand-off” prompts that push visitors to your main contact form
- Optional CRM integration for automated follow-up
- Fully managed updates as your business changes
Grow your visibility across multiple cities, neighbourhoods, or regions. If your business serves more than one area or you operate multiple offices, we build out the signals Google needs to understand where you work — and help you show up in each one.
What’s Included:
- Additional Google Business Profiles set up and managed
- Extra local pages for each city or service area
- Local signals + citations for all locations
- Region-specific keyword optimization
- City-focused internal linking
- Consistent NAP setup to protect your local rankings
Fresh, helpful content that builds authority and supports your rankings. Whether you need new SEO pages, monthly blog posts, or upgraded content on existing pages, we write clear, simple content built for both readers and search engines.
What’s Included:
- New SEO service pages
- Monthly blog writing
- Content upgrades to improve thin or outdated pages
- Search-intent research to guide each piece
- Internal linking setup to support rankings
- Optional topic clusters for deeper authority
Get more Google reviews with less effort. We set up an automated review-request system that helps you collect more positive reviews, build trust, and boost your local rankings — without adding work to your plate.
What’s Included:
- Automated review request system (text or email)
- Smart routing to catch negative feedback before it goes public
- Monthly reporting on review growth
- Integrates with your CRM or booking system
- Optional “post-service” automations for steady review flow
Know what your competitors are doing — and stay ahead of them. We track your top competitors’ rankings, content, local signals, and link growth so you can see where you stand and where new opportunities are.
What’s Included:
- Competitor ranking comparison
- Content and topic gap tracking
- Local signal + citation comparison
- Backlink growth monitoring
- Simple monthly insights with clear actions
- Priority recommendations when a competitor makes a move
Stronger links that help you rank in competitive markets. For businesses in tough industries or big cities, advanced link building gives your site the authority boost it needs to climb higher in Google.
What’s Included:
- High-quality guest posts & outreach links
- Industry-relevant link placements
- Local link opportunities (sponsorships, directories, mentions)
- Monthly reporting on new links
- Spam checks to protect your profile
- Optional PR-style link campaigns for bigger pushes
SEO FAQs
Every SEO agency works a little differently. We keep things simple, honest, and upfront. Here are some common questions business owners ask before getting started.
How long does SEO take to work?
Most businesses start seeing early wins in 6–12 weeks, with stronger, more stable results landing around the 3–6 month mark.
SEO is a compounding system — the more we improve your site, your content, and your Google Business Profile, the faster you grow.
What makes your SEO different from other agencies?
We keep things simple:
- No long contracts
- No complicated reports
- No “SEO hacks”
Just clean technical work, strong content, better local signals, and fast turn-around on every update. You get honest communication, clear steps, and work that actually moves rankings.
Do you guarantee results?
No — and no real SEO company can.
What we do promise is steady monthly improvements, clear reporting, and a plan built around the keywords and service areas that matter most to your business.
How much does SEO cost?
Most businesses invest $1,000–$2,000/month, depending on size, competition, and how fast they want to grow.
Multi-location businesses or companies targeting several cities usually sit between $2,500–$3,500/month.
Do you work with businesses outside of Edmonton?
Yes. While we’re based in Edmonton, we work with service businesses across Canada and North America.
Your SEO is built around your city, your service area, and where you want to grow — not ours.
Will this help with AI search tools like ChatGPT, Google Gemini, or Perplexity?
Yes. We structure your content so AI models can actually read and use it. That means your business shows up in AI-generated answers — not just Google.
What do I need to get started?
Just a quick discovery call. We’ll review your site, your goals, and your service areas — then map out a plan built around real search data and what your competitors are doing.
What happens if I stop SEO?
You won’t “lose everything,” but rankings usually flatten or slide over time.
SEO is like going to the gym — momentum compounds. The longer you stay consistent, the stronger and more defensible your results become.
Do you handle Google Business Profile management?
Yes. We handle:
- Weekly posts
- Photo uploads
- Review responses
- Category tuning
- Local ranking improvements
This is included with your monthly SEO plan.
Does SEO help if I also run Google Ads?
Absolutely. SEO strengthens your site and improves your Quality Scores, which can make your ads cheaper and more effective. Both together create a steady pipeline of leads.