Your Goals. Our Team.
We built this team on purpose. Every member was selected for deep expertise in their field, creating a specialist team designed to execute at a high level.
What Drives Us.
Built to Bless
Our work is a calling. We use our skills to serve others, help businesses grow, and create lasting impact.
Own the Outcome
We take responsibility for the results. No excuses. If something falls short, we fix it and move forward with honesty and clarity.
Serve with Excellence
We hold a high standard for our work. We stay sharp, keep improving, and deliver thoughtful strategy with clean execution.
Based in Edmonton.
YEG Digital was built in Edmonton, and we are proud of that. This city is competitive and built on hard work, and that mindset shaped how we built our company.
While our team now spans across the Americas, our roots are here. We understand this market, the competition, and what customers are actually searching for.
We intentionally built a hand picked team of specialists, each with deep experience in their field. Strategy, design, SEO, and support are handled by experts who know their craft.
From Our Clients.
Real feedback from business owners we work with every day.
Press & Media
Our work and insights have been featured in recognized media publications, including CTV News Edmonton.
Paul Letourneau, CEO of YEG Digital, was interviewed to provide commentary on digital growth and shifting consumer behaviour as local businesses adapt to an increasingly online economy.
We believe digital strategy should be practical, measurable, and grounded in real business outcomes. Independent media interviews reflect that commitment and our ongoing involvement in the Edmonton business community.
Your Goals. Our Team.
We’re based in Edmonton, with team members across the Americas. Every person was hand picked for a specific role and a specific set of skills. We are specialists, not generalists, each bringing years of focused experience to the work we do.
Paul Letourneau
Zach Belland
Janelle Carriere
Kolbi Cameron
Jose Mavarez
Jorge Flores
Lucía Simiand
Lindsey Montry
Tobias Bello
Duke Genon
Our Story.
I started my marketing career in 2009 in the agency world, where I worked on hundreds of website rebuilds and digital campaigns. I saw how much focus was placed on awards, presentations, and polished narratives, but not always on measurable outcomes.
Later, I moved into the automotive industry and oversaw marketing for 70 dealerships, managing a $20 million advertising budget and a team of 25 staff. Every dollar had to be tracked and tied to performance. If it could not produce ROI, it did not move forward. The work became disciplined, analytical, and accountable.
That contrast shaped how I think about marketing.
When my wife and I welcomed our second daughter, I was traveling frequently and knew it was time to build something closer to home. In 2017, I founded YEG Digital to combine creative strategy with real accountability and to give Edmonton businesses a more transparent, performance-driven approach.
Today, our team spans Canada and the Americas, and that focus on honest strategy and measurable growth has not changed.
~ Paul Letourneau, Founder & CEO
