Google My Business represents 36% of your local ranking factor on Google Search. If not properly set up, optimized, and managed, you’re probably missing out on a lot of local business opportunities.
If you’re running a business with multiple locations, it is even more important that you have a well-executed Google Business strategy. Managing all of your locations within a central dashboard allows you to capture service area business, share business hours, show up on Google Maps, and rank higher in local search.
Attract New Customers
Having a well built out Google my Busines can attract new customers to your local business and website. Customers are constantly searching Google Search and Google Maps to find companies near them that offer the goods and services that they need and want. Without having an optimized business listing, you could be missing out on a lot of new business.
Your Google Business Profile
Local businesses use GMB to rank in local search, share their business location, and give customers an insight into their products and services.
Using the common business name on your GMB profile is important. Try to avoid using legal names that include LTD, Inc. etc. Keep it simple and think of what your customers call your business.
Your business address plays a big role in whether customers can find you on Google Maps. Your physical address helps attract customers around your area.
The phone number you choose for your GMB profile should be a local number that goes directly to your business. Even better, a real person.
Choose the service area that is closest to your business location. It’s best to own your own backyard than to try and be everywhere.
Link to your business website and help Google understand where your customers can get more information online.
Choose your business category carefully as it has a lot to do with how Google will rank you in local search and Google Maps results.
Is Google my business Free?
Yes, Google my business is Free. Anyone can make a Google My Business Profile and get added to Google Maps by going to Google Business.
How do I get my business listed on Google?
Adding your business to Google My Business is free but does take some time. To add your business, go to the Google Business homepage and get started. Follow the steps, verify your business, and then contact us for optimization and GMB management.
How do I manage my Google Business Profile?
You can easily manage your Google my Business listing on the go with their Apple and Android Apps. Respond to reviews, update information, and add photos anytime.