Insite Arms

Overview

Insite Arms came to YEG Digital to get our help to build out an e-commerce store for their custom rifles and accessories company.  They wanted a clean online shop that offered customers a great user experience for purchasing their products.

After the website was completed, YEG Digital also completed a full SEO audit and built out a 12 month SEO implementation plan to grow Insite’s online presence over time.

Goals

Website design and development for Insite Firearms‚Äč

  • Update design to be modern, clean and professional and functional
  • Update mobile responsiveness to work on any device
  • Speed optimization improved performance
  • Brand landing pages to improve SEO

SEO Audit and Strategy goals included: Content writing and optimization, Image optimization, Backlink Building, Citation Building, Website performance optimization
Ongoing: Monthly status reports, task completion list and keyword reporting

Solution

We focused on building out a website that is all about e-commerce conversion. From making the homepage an easy place for customers to find exactly what they are looking for to building out complete brand landing pages to help with SEO optimization.

The E-Commerce store has a clean front-end as well as back-end functionality for customer account set-ups. We also built-in full email marketing integration and automation that sends out emails to customers at various phases of the customer journey to help convert them to returning customers.

Results

Insite Arms now was a beautiful website for customers to easily find and purchase what they need. Our ongoing SEO strategy is focused on growing Insite Arm’s online presence to start to outrank competitors and get Insite Arms in front of new customers through monthly SEO optimization work.