We worked with ESAA to create a more succinct website and merged their various event-based websites all under one umbrella website to create a better user experience and easier website management.


ESAA’s goals were to have a website that was easier to manage from an internal team perspective and the opportunity to manage all 3 of their additional event websites under one “website roof”.


ESAA is a non-profit membership organization that operates not only the main company website but also 3 additional event-based websites for their members. Managing one website is enough work for an organisation, let alone 4! So, we updated and refreshed the design of the main website to increase user experience and optimization. We then built micro-sites that operate under the main website for each of their fundraising events. This allows users to navigate easily between all of the websites as well as make the management of each of the websites so much easier for the internal team with a one-stop-shop back-end dashboard where they can easily make updates to any of their websites.

We at YEG Digital focus both on the functionality and design of the front-end website, but put equal focus on the useability of the back end of your website so it’s easy for you to keep up to date!


ESAA now has 4 websites that they can easily manage and keep up to date on their own from the back end. From the front-end, each of the sites has its own design but consistency between all of the sites to keep brand recognition top of mind.