Edmonton Air Show
Overview
The Edmonton Airshow needed to take their website from an old, out-dated platform and create a new site that communicated essential event information to attendees.
Goals
The Edmonton Airshow is a long-established event in Edmonton that needed assistance with their online presence. Their goals were:
- Update old site from an out-dated, non-functioning CMS platform
- Redesign the website with an easy to navigate front end customer-facing layout and an easy to manage back-end editor for their internal team
- Create a content strategy for event ticket buyers
Solution
We took their old CMS site and created a new, easy to navigate WordPress site. From the front- end-user experience, we focused on highlighting important information for ticket buyers and event attendees. From the back end, we created an easy to manage editor tool that would allow the Edmonton Airshow Team to easily edit and manage their website content.
Once the site was up and running, we worked with the Edmonton Air Show team to create a content strategy that would provide unique, important, and interesting content for their event attendees. This strategy included social content, blog content, and email newsletters.
Results
We were able to deliver a newly designed website for the Edmonton Airshow that was both easy to navigate for their “front-end” customer as well as for their “back-end” users. Additionally, we were able to assist with creating a well developed, on-going content strategy for the Edmonton Airshow Team to execute on.
