BeLeaf Pharma was a new start up company that needed help with their business right from the start. From brand identity and web design, to market research, content writing, and digital marketing strategy, we’ve formed a partnership with this client to help their business launch and grow.
BeLeaf Pharma reached out to us in the early stages of their company development. As a new player in the skincare industry, they knew they needed a strong partnership when it came to marketing. On their long list of goals for their launch, their top priorities included:
- Integrate their logo into a clean and modern brand identity for their digital presence
- Assist with market research in the various countries their products would be launching and help write content
- Create a multi-site redirect website platform responsive to where in the world their website visitors were coming from
Our initial work with BeLeaf focused on working with them to gain a solid understanding of the skincare industry around the world. We worked on market research in the various countries that BeLeaf was looking to launch to understand product popularity in those markets and who their competitors were. From there, we assisted in writing some great content for their website.
The website build-out included integrating their already created logo into an overall visual identity that was clean, modern, and professional. The BeLeaf website has a unique need in that it needs to be responsive to where in the world the visitor is coming from. Because each country has different products and different rules around skin-care marketing, we needed to come up with a geo-redirect solution based on the IP of the web visitor. Included in that, was the need to translate the website, again based on your location in the world. This was quite a complicated back-end set up but once it was set up it created the automatic geo-redirect and language translation based on the location and language preference of each individual user.
Additionally, we worked with BeLeaf to create an overall website strategy that involved capturing leads of potential customers prior to launch through a lead capture form on the website. These leads could then be used for marketing purposes once products began to roll-out. We also brought in our Social Media marketing partner to work with the BeLeaf team on building out an overall digital marketing and social media strategy.
Launching a new company involves many moving parts. Forming a strong relationship with a marketing partner is crucial in that it can help bring many of those moving parts together seamlessly. We’ve worked closely with BeLeaf to take their business from idea through to launch and we are excited to continue working with them as they grow their business around the world.